Research paper dating apps influence gay

When a user logs onto an app, he can immediately see a series of photos. Therefore, photos are critical in this space. While some MSM choose to show off their handsome face or their fit torso to attract eyeballs, some prefer remaining completely anonymous, posting non-human photos or leaving the space blank.

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On Grindr, the first gay networking app, users have to choose between showing their face or their torso because only one photo can be uploaded. MSM who want to upload their face photo can also show their torso. The architecture creates no tradeoff between showing a face and showing a torso. However, among these profiles, only In other words, most of the people who put at least one face photo chose to put more face photos or to leave the other photo spaces blank.

Fitzpatrick et al. This percentage was higher than what this study found. The discrepancy is probably due to the mixed sample in this study.

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Separating the American sample and Chinese sample, The percentage in the American profiles was closer to what Fitzpatrick et al. This study explores how cultural differences affect the kinds of goals that are expressed on the dating profiles. China, a high-context culture, is characterized by subtlety and implicitness in communication. In contrast, the U.

The results show that the average number of relational goals mentioned by Chinese MSM was smaller than that mentioned by American MSM, supporting this contexting hypothesis Cardon, Probably, Chinese MSM believe their relational goals can be communicated through the photos they post and through conversations later.

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Therefore, when it comes to seeking relationships, Chinese users have to make their goals clear and explicit. Birnholtz et al. They found that fewer profiles from college towns mentioned sex-related goals than profiles from cities. If their explanation is correct, given that homosexual behavior is more stigmatized in China than in the U. No differences, however, were found.

In fact, MSM in both countries on average mentioned less than one piece of information about their favorites and less than 0. Two interpretations are offered to explain this disinterest in disclosing personal information. People evaluate the costs and benefits of each stage of disclosure. Further studies can examine whether American MSM disclose more than Chinese do during online interactions. Moreover, more American MSM were found to employ the ingratiation strategy, which was not adopted in any Chinese profiles.

This finding is consistent with Chu and Choi , who studied social networking site users. They speculated that the reason for the dominance of the ingratiation strategy among American users was because they used social networking sites mainly to cultivate friendship, making ingratiating presentations more appropriate. This study found that making friends was the goal mentioned most frequently in the American sample; therefore, it makes sense that the ingratiation strategy was used.

Background

This study suggests that the ingratiation strategy is more aligned with the individualistic culture than the collectivist culture. Showing humor, warmth, understanding, and familiarity help a user stand out from the crowd. These two strategies were employed most frequently by American MSM. Looking at the Chinese sample, apart from supplication, the second most popular strategy was intimidation. Many of the Chinese profiles warned other users not to maliciously complain to the system.

The traditional Chinese culture stresses harmony, but empirical research shows that people from the same culture behave differently offline and online. Schiller and Cui found that compared to their American respondents, Chinese respondents were more likely to avoid confrontation in face-to-face communications, but online, Chinese were found to be far more open to communicating with bosses, peers, or subordinates than Americans.

In this case, the app environment provides a space where negative emotions can be expressed. Limitations and Future Research This study has several limitations. First, while this study captured profiles from various cities in China and the U.


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In particular, profiles from small cities were ignored. Given that people from rural China are more conservative about homosexuality Koo et al. Second, as Livingstone points out that cross-national research struggles between adopting a universal measurement and contextualizing meanings, this study is not perfect in making a cross-national comparison.

Interviewing MSM on their rationale behind what they present and why they choose some terms instead of others can provide an in-depth understanding of the interrelationship among self-presentation strategies, motivations, and culture. It should be noted that queer and postcolonial scholars have made extensive critiques of the social construction of Asian male bodies as effeminate and inferior under the gaze of white men e. While this study acknowledges this critique, it did not consider race for the reason that it concerns profiles created by Chinese MSM living in China.

Therefore, the postcolonial critique does not apply to this study. Nevertheless, further study can explore how the self-presentation of Chinese MSM is affected by the globally circulating images of white gay men. In conclusion, as one of the first studies to empirically compare the self-presentation of MSM in two countries, this study shows that culture does play an influential role in self- presentation on mobile dating apps. Third, Americans tended to self-promote and to ingratiate, while Chinese tended to supplicate and to intimidate.

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Koestner, R.